Hub of Hospitality

Hub of Hospitality is a Dutch hospitality consultancy specializing in operational and commercial transformation for restaurants and food-service brands. They focus on turning everyday friction into consistent excellence through menu engineering, hospitality coaching, and operational optimization. Guided by a four-phase approach (Discover, Analyse, Optimize, and Elevate), Hub of Hospitality helps hospitality brands run tighter, more profitable operations without losing the guest experience that makes them special.

Their approach combines culinary creativity with data-driven insight, working shoulder-to-shoulder with hospitality teams to reshape menus, sharpen supplier relationships, and lift service standards from the inside out. By pairing hands-on coaching with a genuine care for product, guests, and people, founder Patrick Kooijman and his team leave a lasting shift in culture, not just a one-off fix. Their portfolio includes collaborations with well-known Dutch hospitality brands such as Taqueria Rico, Tacos & Tequila, and Frites Atelier, demonstrating their ability to drive both operational excellence and guest satisfaction.