A loyalty optimization engine built for growth

See what the program is doing, prove what it caused, and put the next euro where the last one worked.

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15.000+ brands count on us

Measured

Built to show what the program is actually doing. Leat tracks members, rewards, segments, and value in one place.

Proven

Redemption rates only tell you an offer was used, not if it changed anything. Holdouts and controlled tests separate the purchases you caused from the ones that were coming anyway.

Optimized

Established to make the next decision better than the last. Leat monitors, learns, and reallocates as results come in.

Measured

See exactly what your program has orchestrated

Members, rewards, segments, and lifetime value in one workspace, built on the same customer record the program runs on rather than an export that's already out of date.

Analytics & reporting

Every program metric in one workspace.

Program analytics

Member growth, activity, earning, and redemption.

Reward & redemption analytics

Which rewards get chosen, redeemed, repeated.

Segment performance

Compare value and behavior across customer groups.

Retention & cohort analysis

Track repeat behavior across cohorts and time.

Customer lifetime value

Track and forecast long-term customer value.

Proven

See the exact impact your program had

Redemption rates only tell you an offer was used, not if it changed anything. Holdouts and controlled tests separate the purchases you caused from the ones that were coming anyway.

Incrementality measurement

Measure what happened because of the action.

Control groups

Keep an untreated baseline to measure against.

A/B testing

Compare incentives, values, and messages in controlled tests.

Incentive ROI

Cost and return per incremental visit, order, or retained customer.

Campaign attribution

Connect messages to redemptions and purchases.

Optimized

Improve & optimize your program with every decision

Results feed back into the next decision rather than into a quarterly review, and spend moves toward what's working while the campaign is still running.

Adaptive decisioning

Decisions that learn from their own outcomes.

Model monitoring

Watch decision quality and catch drift.

Budget reallocation

Shift spend toward what's performing.

Decision simulation

Model a change before you commit to it.