![](data:image/svg+xml,<svg display="block" id="1617384777" role="presentation" viewBox="0 0 262 76" xmlns="http://www.w3.org/2000/svg"><path d="M 0 34.841 C 0 33.828 0.573 32.871 1.508 32.48 C 3.23 31.759 3.944 33.902 5.515 34.257 C 9.265 35.101 13.374 33.508 16.686 31.893 C 18.373 27.998 19.624 23.885 21.701 20.089 C 24.858 14.332 34.471 1.554 41.048 0.171 C 44.609 -0.579 48.071 1.152 48.085 5.093 C 48.113 13.47 34.703 25.507 28.394 30.267 C 26.854 31.428 21.589 34.159 21.522 35.833 C 21.266 42.181 27.16 41.329 31.385 39.626 C 31.832 36.741 32.148 33.659 33.895 31.203 C 35.863 28.441 41.097 25.028 43.688 28.744 C 46.7 33.068 41.677 37.698 38.964 40.629 C 40.876 41.428 42.637 40.08 44.06 38.891 C 45.818 37.424 47.505 33.483 50.025 35.724 C 52.299 37.747 49.174 39.82 48.44 41.684 L 54.932 41.684 L 70.728 63.389 L 86.525 41.684 L 100.662 41.614 L 100.739 48.69 L 91.962 48.69 L 91.962 65.497 L 100.212 65.497 L 100.212 72.499 L 77.924 72.499 L 77.924 65.497 L 84.943 65.497 L 84.943 55.691 L 72.303 72.386 L 68.77 72.351 L 56.514 55.691 L 56.514 65.497 L 63.533 65.497 L 63.533 72.499 L 41.245 72.499 L 41.245 65.497 L 49.494 65.497 L 49.494 48.69 L 41.245 48.69 L 41.245 45.639 C 41.245 45.639 35.927 44.123 34.492 43.838 C 33.702 43.679 29.368 45.417 27.568 45.551 C 26.401 45.639 24.57 45.572 23.427 45.456 C 22.127 45.322 20.496 44.527 20.011 44.14 C 18.675 43.078 16.928 39.253 16.851 37.487 C 11.86 38.863 4.369 41.301 0.619 36.628 C 0.211 36.118 0 35.485 0 34.841 Z M 23.522 27.678 C 30.468 22.836 37.92 16.662 41.832 9.002 C 42.362 7.961 43.582 6.163 42.841 5.072 C 41.712 4.308 39.044 6.634 38.095 7.376 C 34.573 10.124 30.738 14.839 28.285 18.6 C 27.635 19.596 23.167 27.259 23.519 27.674 Z M 40.014 32.23 C 38.151 31.819 37.656 34.018 37.21 35.38 C 37.681 35.879 40.524 32.684 40.014 32.23 Z M 19.835 44.448 C 22.995 46.203 25.533 46.193 29.224 45.802 C 30.267 45.693 35.807 43.332 35.807 45.366 L 35.807 54.82 C 35.037 55.64 33.709 55.597 32.788 56.013 C 31.297 56.685 33.61 57.068 34.38 57.645 C 38.609 60.826 38.257 67.183 34.028 70.206 C 27.037 75.205 13.909 72.676 6.671 69.003 L 6.671 72.503 L 0 72.503 L 0 59.686 C 0 59.383 0.176 59.109 0.45 58.982 C 4.594 57.043 4.397 59.06 7.202 61.294 C 12.106 65.189 22.077 67.483 28.085 65.685 C 29.16 65.361 31.888 64.017 30.099 62.951 C 26.359 60.717 16.816 60.956 12.155 60.207 C 7.937 59.527 3.311 58.426 0.949 54.837 C 0.306 53.849 0 52.677 0 51.499 L 0 50.218 C 0 49.567 0.127 48.923 0.38 48.325 C 2.998 42.052 10.823 41.151 17.027 41.337 C 18.025 41.527 18.383 43.075 19.125 43.811 C 19.41 44.092 19.694 44.37 19.835 44.448 Z M 31.241 56.041 C 27.417 50.7 21.789 48.128 15.209 48.121 C 13.733 48.121 5.156 48.684 7.076 51.787 C 14.738 54.816 23.42 53.395 31.238 56.037 Z M 249.226 48.689 L 249.226 65.803 L 258 65.817 L 258 72.502 L 233.43 72.502 L 233.43 65.849 L 242.204 65.849 L 242.204 60.247 L 219.036 60.247 L 219.036 65.849 L 227.462 65.849 L 227.462 72.502 L 203.24 72.502 L 203.24 65.849 L 212.016 65.849 L 212.016 48.689 L 203.24 48.689 L 203.24 42.036 L 227.462 42.036 L 227.462 48.689 L 218.686 48.689 L 218.686 53.594 L 242.204 53.594 L 242.204 48.689 L 233.43 48.594 L 233.43 42.036 L 258 42.212 L 258 48.594 Z M 162.523 59.2 L 166.734 57.624 C 164.973 56.495 163.212 54.901 162.906 52.691 C 160.994 38.906 183.926 39.578 191.655 44.841 L 191.655 42.041 L 198.677 42.041 L 198.348 55.133 C 198.348 55.133 195.708 55.425 195.167 56.051 C 194.807 56.463 195.314 56.618 195.624 56.829 C 197.676 58.243 199.448 59.038 199.996 61.909 C 202.717 76.187 176.92 74.143 169.546 69.006 C 169.405 70.16 169.982 71.673 169.015 72.507 L 162.523 72.507 Z M 194.116 56.044 C 189.398 49.641 181.75 47.135 173.971 48.381 C 168.572 49.247 167.722 51.843 173.739 53.089 C 180.418 54.471 187.567 53.835 194.116 56.044 Z M 192.967 64.71 C 193.18 64.492 193.265 64.161 193.35 63.869 C 193.321 62.62 190.843 62.12 189.848 61.881 C 185.026 60.724 179.669 60.977 174.737 60.146 C 172.105 59.703 169.613 58.961 167.089 58.152 C 171.208 64.319 181.233 66.905 188.323 66.198 C 189.247 66.107 192.407 65.287 192.971 64.71 Z M 143.917 42.04 L 143.917 48.489 L 138.757 48.457 L 150.237 65.849 L 159.714 65.849 L 159.714 72.502 L 137.601 72.502 L 137.601 65.849 L 142.163 65.849 L 139.787 62.742 L 123.801 62.763 L 121.808 65.497 L 126.019 65.497 L 126.019 72.502 L 104.254 72.15 L 104.254 65.497 L 113.207 65.497 L 124.965 48.689 L 120.051 48.689 L 120.051 42.212 L 143.921 42.036 Z M 135.495 56.046 L 131.639 50.793 L 128.121 56.046 Z" fill="rgb(255, 255, 255)" height="73.00000042367408px" id="AFR8GAViM" transform="translate(0 1.382)" width="258.00000371756687px"/></svg>)
Le Smash is a burger restaurant brand built around smashburgers, fries, shakes, and sides. Its identity also extends into clothing and accessories through a dedicated merchandise range.
The loyalty program connects those two sides of the brand. Members can redeem for something to enjoy during another restaurant visit or save toward something they can wear. Bronze, Silver, and Gold then give continued purchasing a longer progression journey.
The Problem This Blueprint Solves: Give a Great First Visit a Next Step
Enjoying a burger creates a good impression, but customers still have plenty of alternatives when deciding where to eat next.
Le Smash gives that decision continuity. Joining provides a welcome benefit, purchases build toward recognizable rewards, and higher levels make future visits more rewarding.
The program supports member acquisition and repeat visits while giving established customers stronger recognition. Customers have something useful to receive early and something more distinctive to work toward over time.
The Blueprint: Turn Joining, Returning, and Progressing Into Rewarding Moments
Le Smash combines an immediate membership benefit, rewards connected to another visit, and status that improves earning and access.
1. Make Membership Worth Joining From the Start
Bronze includes a welcome gift of free fries and sauce. Customers sign up online, add their membership pass to Apple Wallet or Google Wallet, and scan it when visiting.
The gift makes the value of joining concrete before a member has accumulated enough points for a redemption. The pass then provides a convenient way to continue participating.
This gives Le Smash a practical enrollment proposition: join, receive a familiar menu benefit, and start building progress on future purchases.
2. Give Members Reasons to Return and Choose When
Bronze members earn 1 point per €1 spent. Rewards begin at 40 points for a soft drink, with fries, shakes, and burgers available further along the catalog.
Silver increases earning to 1.25 points per €1, while Gold earns 1.5. Both also receive double points Monday through Friday between 12:00 and 16:30. Le SMASH
These mechanics support two decisions: whether to return and when to visit. Members can continue toward a menu reward, while the published weekday window makes selected visits more rewarding.
3. Make Progress Feel Like Better Treatment
Each new level includes a different welcome gift. Silver offers a free burger menu, while Gold offers a free merchandise item.
Gold also introduces early access to new menu items, larger personalized offers, and invitations to exclusive events. Birthday gifts are included across all three levels.
Progress therefore changes more than earning speed. Customers receive a benefit when entering a level and, at Gold, additional access and treatment that recognize their continued relationship with Le Smash.
From Another Meal to Something Members Can Wear
Le Smash’s catalog offers a choice between redeeming for food and saving toward merchandise.
Menu rewards give members a clear reason for another restaurant visit. The Burger Date at 200 points adds a shared occasion, while caps, T-shirts, and a hoodie provide longer-term goals.
That variety matters because members do not all value the same reward. One may prefer frequent food redemptions; another may want an exclusive piece of clothing.
Merchandise also gives committed customers a connection to Le Smash beyond the restaurant. The reward becomes something they can keep and wear rather than something that ends with the meal.
How It Works
Joining and Identifying
Customers sign up through the website and add their membership pass to Apple Wallet or Google Wallet. Scanning the pass during a visit connects their participation to their membership.
Bronze
Bronze is the starting level and earns 1 point per €1 spent. It includes a welcome gift of fries and sauce and a birthday gift.
Silver
Silver begins at 200 points and earns 1.25 points per €1. Benefits include a free burger-menu welcome gift, birthday recognition, merchandise access, and weekday double points.
Gold
Gold is published at 1,250+ points and earns 1.5 points per €1. Members receive a merchandise welcome gift, birthday recognition, merchandise access, and weekday double points.
Additional benefits include early menu access, larger personalized offers, and exclusive event invitations.
Choosing Rewards
The published catalog includes:
40 points: Soft drink.
60 points: Fries and sauce.
70 points: Le Milkshake.
100 points: Le Classic or Le Special burger.
200 points: Burger Date.
300 points: Exclusive cap.
450 points: Staff Tee or Tray Tee.
550 points: Exclusive hoodie.
What This Blueprint Achieves
Le Smash gives visitors a concrete reason to become members through the Bronze welcome gift. Menu rewards then create goals connected directly to another visit.
Faster earning and scheduled double points make continued participation more valuable and give members an incentive to visit during selected weekday hours.
Tier-entry gifts make progression noticeable. Merchandise, personalized offers, early menu access, and events give established customers recognition that extends beyond another free item.
Together, these mechanics support enrollment, repeat visits, and better treatment for the customers who keep returning.
The Takeaway
Le Smash shows how restaurant loyalty can deliver value at several stages of the relationship.
A welcome gift makes joining worthwhile. Menu rewards encourage another visit. Faster earning and weekday bonuses keep progress moving, while higher status adds distinctive recognition.
It is a useful blueprint for restaurant brands that want to turn visitors into members and give regular customers increasingly compelling reasons to return.
