Notbranded is a woman-owned jewelry and accessories brand founded in 2018. Its range includes earrings, necklaces, bracelets, rings, watches, and bags, with new drops arriving every week. That creates frequent opportunities to discover something new, whether customers are shopping for themselves or choosing a gift.
Notbranded Rewards gives those purchases continuity. Members can begin building points before their first order, choose between practical products and monetary benefits, and reach Gold after spending €200.
The Problem This Blueprint Solves: Make the Next Purchase Worth Bringing Back
Affordable jewelry gives customers plenty of freedom to shop across brands. Enjoying one pair of earrings does not necessarily determine where someone buys their next necklace, bracelet, or gift.
Notbranded gives customers two reasons to continue the relationship. An achievable first reward makes membership useful early, while a published Gold threshold gives later purchases a shared destination.
The program therefore supports both recruitment and retention. Visitors have a reason to join, and members have a clear benefit to work toward when deciding where to place their next order.
The Blueprint: Create an Early Win and a Clear Reason to Return
Notbranded combines accessible rewards with a simple two-tier structure that makes continued spending more valuable.
1. Start Progress Before the First Order
Creating an account earns 25 points, newsletter signup adds 25, and following Notbranded on Instagram, TikTok, and Facebook earns 10 points per platform.
Completing those actions provides 80 points, enough to reach the first published product reward: a limited-edition card set at 75 points.
That makes joining tangible. Visitors can see a useful first milestone without needing an established purchase history, while Notbranded gains opportunities to remain connected through email and social channels.
2. Give Members Rewards They Can Picture Using
The opening product rewards fit around owning, caring for, and gifting jewelry. A polishing cloth supports care, a travel pouch supports storage, and a pick-and-pair box connects naturally to presentation and gifting.
These products give members several reasons to keep earning. The reward is something concrete within the wider jewelry experience, rather than only a reduction in the price of another order.
Vouchers and free shipping provide alternatives for customers who prefer practical savings. The catalog accommodates different motivations without requiring every member to pursue the same benefit.
3. Make Gold an Understandable Spending Goal
Members begin at Silver, earning 1 point per €1 spent. Reaching €200 in spending unlocks Gold and raises the rate to 1.5 points per €1.
The benefit is easy to explain: Gold members earn 50% faster on subsequent purchases. Customers know both what the next level requires and what changes when they reach it.
That gives several smaller purchases a longer-term purpose. An order contributes to the available reward balance while also helping the customer reach a more valuable membership level.
A Public Threshold Makes the Next Level Concrete
The distinctive part of Notbranded’s tier structure is its simplicity. There are two levels, a stated spending requirement, and a clear improvement in earning.
Customers do not need to interpret a complicated ladder or guess when they will qualify. The next purchase can contribute toward a goal they already understand.
For Notbranded, that creates a practical reason for members to concentrate more of their purchases with the brand. The incentive extends beyond one redemption because reaching Gold improves the value of later orders.
How It Works
Joining and earning
Customers create a free account and start at Silver.
Additional earning options include:
25 points for account creation
25 points for newsletter signup
10 points for following each supported social platform
75 points on the member’s birthday
Additional points through selected program promotions
Moving into Gold
Silver: Entry level, earning 1 point per €1 spent.
Gold: Reached after spending €200, earning 1.5 points per €1 spent.
Choosing rewards
Published product rewards include:
75 points: Limited-edition card set
150 points: Jewelry polishing cloth
200 points: Jewelry travel pouch
350 points: Limited-edition pick-and-pair box
Members can also exchange points for available vouchers, free shipping, and other program benefits. The rewards proposition includes VIP discounts and early sale access. Balances and redemption options are managed through the member account. Notbranded
What This Blueprint Achieves
Notbranded Rewards makes membership attractive before a customer has placed several orders. Non-purchase earning creates an achievable opening milestone and gives visitors a reason to establish a relationship with the brand.
The Gold threshold then supports repeat purchasing. Members have a defined target, and reaching it makes future earning faster, providing a continuing reason to return.
Product rewards broaden the value of membership beyond discounts. Customers can choose benefits connected to caring for, carrying, or gifting jewelry, alongside savings that support another order.
The Takeaway
Notbranded Rewards shows how an early win and a clear next level can work together.
Signup creates progress, accessible products make rewards tangible, and a published spending threshold gives customers something understandable to pursue.
For brands built around smaller, repeat purchases, it is a useful blueprint for turning visitors into members and giving those members a reason to bring their next purchase back.
